The way is the goal
The path to a perfect cup of instant coffee is complex. It starts with the procurement of green beans, a balanced blend, gentle roasting and high-quality freeze-drying, and ends with packaging that is labelled exclusively for you. You put the products on the market, and your customers enjoy a perfect cup of coffee. The journey has been worthwhile.
Robusta
Coffee made from Robusta beans impresses with its dark colour, strong body and subtle earthy-woody taste. Robusta beans originally come from Central and West Africa. Today, they are mainly grown in Vietnam, India and Indonesia. We only use the best beans for our Robusta blends.
Arabica-Robusta-Blends
Arabica beans develop very different aromas and characteristics depending on the plant variety and growing region. They are popular for milder coffees and are less caffeinated than Robusta. The genus, which grows in the highlands, was first discovered in Ethiopia. In the meantime, Arabica is at home in many African, Asian and South American countries. Our blends of Arabica and Robusta beans are pleasing due to their harmonious taste.
Microgrinding Blends
Strauss Coffee and NDKW introduced a new, unique technology in 2016. Fine roasting and grinding particles remain in the coffee and intensify the aroma. The micro-ground instant coffee dissolves perfectly in hot water and reveals a particularly soft texture.
Coffee concentrates
Baked goods with coffee flavour. Sweets. Beverages. The food industry develops many ideas to give its products a very special touch. We deliver this note in concentrated form. And in typical NDKW quality. The modern extraction processes optimally preserve the aromas of the coffee beans for liquid and dry concentrates.
Excellent green coffees - from the best growing regions in the world
The quality of a product starts with the raw materials. Always. For coffee cultivation, this means a balanced combination of rainfall and sunlight as well as moderate temperatures and nutrient-rich soil. This is why coffee cherries develop particularly well on slopes. Arabica plants at altitudes above 600 metres, Robusta at altitudes between 0 and 600 metres. The ideal growing areas are in Brazil, Colombia, Africa and Asian countries such as India and Vietnam.
Cooperation with selected green coffee suppliers is coordinated by the Strauss Group's global procurement centre in Switzerland.
Individual packaging - matching the product and brand
Glass or paper, coloured or natural, branded or neutral? We don't just develop how your coffee tastes. We develop how your coffee is presented. The individual article, the packaging unit or the complete display for the trade. We print your products according to your corporate design - or create a branding together with you.
For new design or packaging variants, we cooperate with a reliable network of external experts.
Logistics
Worldwide logistics - flexible, affordable and sustainable
Northern Germany is an ideal production and logistics location. You benefit from its proximity to Hamburg, the world's largest transshipment centre for green coffee and Europe's third largest container port. It is considered a hub of international waterways. The Scandinavian and some Eastern European countries are supplied via the seaports of Lübeck and Rostock.
In addition, Hamburg is Europe's largest railway hub. The international airports of Hamburg and Berlin connect the continents by air, and the European motorway network enables efficient transport by land.
